I work in the marketing department at Sony Pictures building out the marketing campaigns for each of our title releases, and social media is always a big part of this mix. The ASMS certificate provided a fantastic opportunity to enhance my industry knowledge and build on my skill set, in order to be even more strategic in these social media efforts.
The Newhouse-HootSuite Advanced Social Media Strategy certification is not only a great overview of the issues and possibilities surrounding social media but also a refreshing way to help you analyze your brand’s strategic approach. Dr. Ward has been involved with all ends of the industry and provides well rounded coursework in easy-to-follow formats.
Digital Media & Communications, Florida Panthers
Completing the ASMS certificate allowed me to earn recognized credentials from two leading brands, both from directly within the industry and from higher education, showcasing my strategic knowledge on social media for business. This helps me put my best foot forward in a highly competitive industry, and continue to support small businesses in the federal procurement marketplace.
Public Affairs Specialist, US Small Business Administration
Working in advertising, it’s crucial that I’m keeping up to date with today’s changing digital communications. ASMS was exactly what I needed to really understand social media from a strategic vantage point, beyond the execution, and across an organization.
Digital Marketing, Canada Safeway
The ASMS certificate delivers comprehensive education and training on the entire social media ecosystem at a strategic level. It allowed me to see how social media fits across the entire organization at a high level, and how it helps me achieve my marketing goals.
Senior Marketing Coordinator, KPMG Canada
In my role, I coordinate a variety of marketing initiatives, including our social media efforts. The ASMS certificate has given me the applied skills and knowledge to create a comprehensive social media strategy, and a strategic understanding of how social media impacts the entire organization.
Assistant Marketing Manager Coors Light™, Molson Coors