Accelerate Your Career in Social Media Strategy
The Advanced Social Media Strategy Certificate is the industry's leading credential for Social Media Managers seeking to advance their careers.

About the Course

Hootsuite and the Newhouse School have partnered to develop the industry-leading credential to help you advance your career in social media strategy.

Industry Recognized Credential

Trusted by leading firms, brands, and agencies, the ASMS Certificate is the leading qualification to prove your skills in social media.

Self-Paced Online Course

A clean, modern, and mobile-friendly experience, this 100% digital course allows you to learn at your own pace while benefitting from dynamic assessments.

40 Hours of Content

A comprehensive, perpetually up-to-date curriculum provides cutting-edge, assessment-based learning across all key areas of social media strategy.
Explore the curriculum

Developed by Industry Leaders

Trusted by over 10 million social media professionals, Hootsuite is the world's leading platform for managing social media. We enable users to connect with their audience, build their brand, and create stronger relationships on social media.

A globally top-ranked school of public communications, the Newhouse School at Syracuse University is a leader in social media and digital strategy, preparing students to become leaders in a rapidly changing media landscape.

Watch the Course Overview

Who Is This Course For?

Marketing Strategists

Social Media Managers

Brand & Agency Ambassadors

This course is designed for professionals seeking advanced skills and understanding of social media at a strategic level. Course participants learn how to effectively integrate social media across the overall marketing and communications strategy of an organization or brand.

What Our Graduates Are Saying


Nick Nunes, Bell Canada

Social Media and Search Manager

"Hearing about how organizations solved their challenges and capitalized on opportunities in case studies provided me with many key takeaways and motivated me to think outside the box. That knowledge ultimately adds value to my partnerships across Bell."

Brenna White, Safeway

Digital Marketing Manager

"Safeway is such a large company under a massive transition. With that comes silos of information, and communication is critical. The ASMS Courseware shed light on ways to advocate social across the organization and break down internal barriers."

Adelyn Biedenbach, Florida Panthers

Digital Media & Communications Strategist

"ASMS is not only a great overview of the issues surrounding social media, but also a refreshing way to help you analyze your brand’s strategic approach. Dr. Ward is involved with all parts of the industry and provides well-rounded coursework in easy‑to‑follow formats."

Jason Boucher, University of New Hampshire

Social Media Manager

"Hootsuite and Syracuse University are both world renowned. WIth this additional education, I'm confident that I can grow my position as I bring that much more to the table."

Graduate Success



of course participants surveyed say the Advanced Social Media Strategy Certification gave them strategic social media capabilities.


of course participants surveyed found the Advanced Social Media Strategy Certification to be professionally valuable in advancing their career.

Accelerate Your Career Today