The Newhouse-Hootsuite Advanced Social Media Strategy certification is not only a great overview of the issues and possibilities surrounding social media but also a refreshing way to help you analyze your brand’s strategic approach. Dr. Ward has been involved with all ends of the industry and provides well rounded coursework in easy‑to‑follow formats.

Adelyn Biedenbach, @adelynlee
Digital Media & Communications, Florida Panthers

©2014 Hootsuite Media Inc. All Rights Reserved.

The Industry Standard Credential
for Social Media Managers

Accelerate your career today by earning your
Advanced Social Media Strategy Certificate online

From Hootsuite, the world's #1 social media management platform
and the Newhouse School of Communications


Get Course BrochureTalk to a Course Advisor

Learn the skills and acquire the industry-leading credentials to
accelerate your career in social media strategy



Industry leaders Hootsuite and the S.I. Newhouse School of Public Communications have partnered to develop the industry standard qualification in Advanced Social Media Strategy. 

This online course teaches advanced principles paired with in-depth exercises to give social media directors, managers, and professionals a master's grasp of social media strategy.

The Newhouse School of Public Communications at Syracuse University is one of North America’s top communications schools, preparing students to become leaders in a rapidly changing media landscape.

Throughout the course, participants will interact and receive feedback directly from top-ranked Newhouse School social media professor, Dr. William J Ward. A variety of assessment methods will support a strong level of interaction and ensure a deep-seated conceptual and strategic understanding of the material.

About The Newhouse School

Hootsuite is the world’s most popular social media management platform, helping more than 11 million users connect with their audience, build their brand, and create stronger relationships on social media.

About Hootsuite

About the Advanced Social Media Strategy Certification

The program consists of 15 comprehensive lessons, each followed by individual, responsive assessments that explore the social media ecosystem at a strategic level. The average time to complete the certificate is 50-60 hours and the cost to earn your Advanced Social Media Strategy Certificate is $2200 USD per person, with affordable monthly payment plans available.

See the curriculum
  • Understand social media strategy at a high level to achieve your goals
  • Master the skills needed to plan, execute, and monitor social media campaigns
  • Learn at your own pace through comprehensive and self-directed online courses
  • Prove your expertise with prestigious academic recognition and industry-leading credentials

Course curriculum

MODULE 1
Social Media Situational & Environmental Analysis

Module 1 is a high-level introduction to the fast paced and ever-changing digital landscape of social media. Key questions and thinking points will help you relate these concepts to your own business or industry, and explore how social media can help increase efficiency and improve communication within a business.

MODULE 2
Social Media Strategic Planning

This module explores the strategic planning process that will be used throughout the course and in your jobs and careers on a daily basis. You’ll explore and acquire the necessary tools to create a strong social media strategy from scratch, and better manage your company’s time and resources by measuring the ROI of your social campaigns

MODULE 3
Social Media Content Strategies

Module 3 will look at optimizing SEO, the integration of owned, earned, and paid content, as well as inbound marketing, native advertising, mobile, local, and social advertising. This module will also cover how to build a comprehensive content strategy that is aligned with your audience and overall business objectives.

MODULE 4
Social Media Crisis Management

Module 4 examines the potential threats to a business that exist in a digital world. Through case studies and an analysis on multiple theories of crisis management, learn how to recognize, prepare for, and avert a potential crisis.

MODULE 5
Bringing it All Together

The final module will ensure that you are fully prepared and have the knowledge to build and implement a complete Advanced Social Media Strategy for your business.

Learn more about the curriculum

Get in touch with us to learn more about how
you can master social media strategy

Talk to a Course Advisor Get Course Brochure

Meet the Newhouse professor

Dr. William J. Ward is a Professor of Social Media at the Newhouse School of Public Communications at Syracuse University and is ranked as one of the Top Marketing Professors on Twitter by Social Media Marketing Magazine. Recognizing the growing demand for qualified social media professionals in the business world, he aims to empower his Newhouse students with the skills needed for today’s digital workforce.