Graduate Success Stories

Our graduates share case studies and professional success stories from their own experience with the ASMS certificate

What to Do When Your Boss Asks You About the ROI of Social Media

What to Do When Your Boss Asks You About the ROI of Social Media

What happens when your new boss asks you, “What’s the ROI (return on investment) of social” or “What’s our average revenue per click?” ... read more

SHow a National Association Used Social Media in its Public Communication Strategy

How a National Association Used Social Media in its Public Communication Strategy

The Canadian Medical Association (CMA) aims to be the national voice in health and turns to social media to do it. One of the organization’s major initiatives is “Demand a Plan,” a campaign that calls on federal political parties for the development of a national seniors care strategy... read more


3 Ways to Outpace Your Competition in The Workforce

Five years ago, you could have presented on the fundamentals of social media and been the only expert in the room. Today, expectations around knowledge and skill sets are higher, shifting conversations from tactics to strategy... read more


A Fresh Take On Fundraising, Through Social Media Education

A charity is only as powerful as the people that support it, and garnering that support isn’t always easy. This is especially true outside of big cities, where gathering large... read more


Social Media in the Middle East: Learnings From a Procter & Gamble Communicator in the Arabian Peninsula

The Middle East, and the Arabian Peninsula in particular, is a voracious emerging market for major social networks. We spoke with Alex Malouf, Corporate Communications Manager at Procter & Gamble... read more


How One VP of Social Media Rose to the Top (and How You Can Do the Same)

Competition for the coveted title of VP of Social Media is fierce. With fewer than 1,000 job postings across the US, reaching this vice president status seems just as likely... read more


Prepare for a Lifetime of Careers, Instead of the Career of a Lifetime

Yahoo! CEO Marissa Mayer’s first job was as a grocery clerk. Amazon’s Jeff Bezos started his career path as a summer camp leader. As so many business leaders now demonstrate... read more


Staying Competitive in Today’s Digital Workforce: Advanced Social Media Strategy Certification

70% of organizations cite “capability gaps” as one of their top five challenges –Forbes’ 2014 Corporate Learning Factbook. Today’s widening digital skills gap impacts everyone – from the businesses themselves... read more


Uniting Global Staff With Global Clients, Through Social Media Education

Scaling social media throughout your business is always a challenge. Doing so when your business has employees all over the world is a far bigger one. Just ask Erika Clark... read more

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